Our Story


Founder of house of che che, Charlotte Owen, aka che che has 14 years experience in the fashion industry spanning across retail and wholesale, managing fashion boutiques in London's West End, buying and personal styling both for the general public and celebrity clientele.

Within the media world Charlotte has worked with major fashion publications including Vogue, Grazia, Company, Elle, Now, Daily Mail, Daily Express and Evening Standard.

In 2014 house of che che was formed as a creative outlet for her love of fashion, style and everything cool! Here the team of top fashion stylists always strive to provide the very best and uber stylish service for the client.

Our mission is to bring a unique, on trend and affordable wardrobe to the modern woman and here is what the fashion house has to offer throughout the UK & Ireland:

  • Personal Styling
  • Online shopping
  • Che Che pop up shows in your own home or workplace
  • Visiting homes on an individual basis with che che collections (book by appointment)


che che's have recently introduced the fashion & lifestyle blog 'che che in the city' which chronicles her style inspiration, travels, life and hopes to inspire and entertain her readers! First blog coming soon... Che Che in New York City!!

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